"Chiropractic new patient special" is one of the phrases people actually type into Google. Many clinics run an offer like this, but it often lives in a popup or a homepage banner that says little more than a price. That's hard for a patient to trust and hard for a search engine to understand.
Here's how to turn it into a real page.
Should the offer have its own page?
Yes. Put it at its own address, like yoursite.com/new-patients, with a plain title: "New patient visit at [Clinic Name] in [City]." A banner can link to it, but the page is what gets found.
What questions should the page answer?
The ones a nervous first-timer has. Use each as a heading and answer it in the first line below:
- What's included? Consultation, exam, X-rays if needed, first adjustment. Be specific.
- What does it cost? If your rules or insurance contracts limit what you can advertise, say how to ask instead.
- Who is it for? New patients only? People with insurance or without?
- What happens at the first visit? Walk through it step by step. This is what anxious first-timers want to know.
- How long does it take? Give a real range.
- What should I bring? ID, insurance card, a list of medications, imaging if they have it.
- How do I book? One clear button or phone number. Not three.
Write each answer so it makes sense on its own. A patient may land on one section from a search and never read the rest.
Should it link to your condition pages?
Yes. Link to back pain, neck pain, sciatica, headaches. A patient with sciatica wants to know this offer is for them.
Do your business details match everywhere?
They should. Your clinic name, address and phone on this page should match the rest of your site, your schema and your Google Business Profile. Google's guidance is that structured data should match what's visible on the page (source), so if you use schema, keep it honest and in sync.
Is the offer allowed where you practice?
Check before you publish. Rules on advertising free or discounted services, especially to patients with Medicare or other insurance, can be strict. Ask your state board or a healthcare attorney before you publish a price.
Does the booking path actually work?
Test it. Fill out your own form or call your own number the way a new patient would, and time how long it takes to get an answer. Our free reply test can time a form reply for you for free.
Run the free scan to see if your site has the pages AI assistants look for.