AI assistants lean on what they can read about your clinic. This is the checklist our free scan uses, with how to check each item yourself.
1. Can AI crawlers get into your site?
On almost every clinic site, yes: only 2.4% of the sites we sampled blocked an AI crawler in robots.txt.
To check, open yoursite.com/robots.txt. Lines like User-agent: GPTBot followed by Disallow: / block OpenAI's crawler. The bigger risk is a security plugin or host that blocks all automated visitors. That happened on about 1 in 10 clinic sites we checked.
2. Do you have a page for each condition patients ask about?
Most clinics don't: only 32% of the sites we sampled covered 4 or more common conditions.
Patients ask about conditions, not "chiropractic services." Have a page for each one you treat often: back pain, neck pain, sciatica, headaches, auto injury, sports injury, pregnancy, kids.
3. Does your FAQ use real patient questions?
38% of the sites we sampled had an FAQ at all. Build yours from the questions your front desk hears every week.
Does it hurt? Do I need a referral? How many visits will I need? Do you take my insurance? Answer each one plainly.
4. Do you answer each question in the first line?
This is the part most FAQs and service pages miss. Use the question as the heading, and put the answer in the first sentence under it.
"Does chiropractic help sciatica?" followed by "For many patients, yes. Here's how we treat it..." is easy for a patient to scan and easy for an AI assistant to quote. Write each section so it makes sense read on its own, because it may be shown without the rest of the page. Our scan counts question-style headings that have a short, direct answer right below them.
5. Does your business schema match your pages?
About half the sites we sampled had business schema. If you have it, the name, address, phone and hours in it should match what your pages say.
Business schema is a small block of code that states who and where you are. Most site builders and SEO plugins can add it. Don't treat it as an AI shortcut: when Ahrefs tracked 1,885 pages that added schema, AI citations barely moved (Ahrefs).
6. Do you have Spanish-language content?
Only 7.6% of the sites we sampled did. If your team speaks Spanish, say so, and add at least one Spanish page.
7. Does your homepage have a clear title and description?
It should say what you are and where: "Chiropractor in San Antonio, TX | Clinic Name." Your meta description should be a real sentence about who you help. 83% of sampled sites got this right.
8. Do you have a sitemap?
89% of sites we sampled had one. Most site builders create it at yoursite.com/sitemap.xml.
9. Is your phone number shown as text, and the same everywhere?
Show it as text on the homepage, not only in an image, and use the same number on your pages, in your schema and on your Google Business Profile. 85% of sampled sites showed a phone number on the homepage.
10. Do your homepage links work?
Not always: at least 174 of 950 readable clinic sites (18%) had one or more broken links on the homepage. Broken links make a site look neglected to people and to crawlers.
Where should you start?
Start with the content. Most clinics already pass 7, 8 and 9. The biggest gaps are 2, 3, 4 and 6. If you only do one thing this month, write one plain page for the condition you treat most, with questions as headings and the answers first.
You can skip anything sold as a special AI file. Google says you don't need llms.txt or other AI text files for Google Search (Google Search Central).
Run the free scan to see which of the 10 your site passes.